Ideas! Words! Businesssss!

I’m a creative strategist and social media editor ⚡✂️

I’m a bilingual professional with a multidisciplinary approach to communication, always grounded in writing.

I have a strong linguistic and humanities background that extends into the digital world: I design through writing, somewhere between publishing, branding and visual culture.

My work is fuelled by continuous learning, but also by films, books and TV series.

I’ve worked with startups, industrial companies, HR teams, research and innovation centres, and established, highly skilled communication agencies.

These experiences have also helped me build a network that I keep very much alive through the coworking space I opened in 2021, Studio Canaletto in Modena.

⮑ 📄 DOWNLOAD RESUME

⮑ I don't work in a vacuum: I know great people to bring into the mix

Design

Alessandro Scarpellini · Giulia Tognocchi · Jessika Russo · Debora Cavazzoni · Maria Calzolari · Oh My Brand! · Discromie

Culture and society

Chiara Sinchetto · Giulia Ganugi

Videomaking

Altaluce

Professional writing and photography

Carl Stevens · Bilingual Branding

Over almost fifteen years working in digital communication, I’ve watched the web change its skin: from the brute mechanics of volume to the much harder work of meaning.

It’s a transformation worth navigating with a clear head, without getting swept away by it, knowing that these days, talking for the sake of talking comes at a steep price.

⮑ Why me? Well...

Daniele Fabbri

Brand writing and linguistics

Illustration

Alberto Bellini

What I (we) do

Branding & Rebranding

Build or rethink your brand from the words up. Positioning, brand voice, messaging and the content system that keeps everything coherent.

Website & Brand Writing

Give your website, profile or newsletter something worth reading.
Clear, distinctive copy shaped around your voice, your audience and what you actually need to say.

Ideas, formats, content systems, creative direction.
I help turn scattered thoughts into something people can recognize, follow and remember.